CASE // Renault
Airport activation taking off
For Renault Megane and Talisman airport activation we created formats suited for the standard 16:9 screens but also for the 9:16 screens. The 9:16 animations highlighted new technical features of the cars – 4Control 4-wheel drive & MultiSense.
34% of airport guests recollected these spots and the Campaign and spot recollection was 73% above benchmark.
Animated illustration of 4 wheel steering