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CASE // Renault

Airport activation taking off

For Renault Megane and Talisman airport activation we created formats suited for the standard 16:9 screens but also for the  9:16 screens. The 9:16 animations highlighted new technical features of the cars – 4Control 4-wheel drive & MultiSense.

34% of airport guests recollected these spots and the Campaign and spot recollection was 73% above benchmark.

Animated illustration of 4 wheel steering