CASE // Pharmacosmos
Logo and packaging design
For the global launch of MonoFer, a high-dose iron preparation from Pharmacosmos, we developed a powerful graphic identity. The design had to be as instantly recognisable on the product packaging as it was across all digital and printed material. The audience was physicians and hospitals.
Within its category MonoFer is a high-end product. The design was created to reflect its market position and to further enhance this, the packaging had different textures on its surface.
The Monofer logo is an iconic representation of how the product is released into the body. And is designed in a striking and modern style.