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CASE // Maggi

Launch of Maggi organic fonds in Norway

Maggi is a well-established global brand originating in Switzerland, where in 1886 Julius Maggi created flavored seasonings to add to meals. This marked the beginning of the Maggi brand and its convenient products. To meet the ever growing demand for healthy cooking, Maggi launched a range of ecological bouillon. We implemented its in Norway.

Print ads featuring the different flavors placed in carefully chosen magazines

A big part of the launch campaign ran on social media

A combination of animated posts that highlighted product benefits as well as regular picture posts were used during the launch period

 

One essential message was that there are 33 portions in each bottle. To get this message across we ran a number of animated gif posts on FaceBook

A combination of information, recipes and competition posts ran through the launch period